Monday, September 9, 2024

13 THE STAR ENTERTAINMENT • Monday, September 9, 2024 @JamaicaStar www.facebook.com/JamaicaStar • www.jamaica-star.com F or Levels To Life Production, strategically aligning each release with an effective marketing plan is what continues to grant the label much success. With the release of Skye Diamond’s Closer debuting at No. 1 on the US Reggae Charts, the label has added to its catalogue of chart-topping hits that also includes Kash’s Bandulu , Chronic Law’s Revenge and Denique’s R.E.A.D.Y album, which peaked at No. 14 on the US iTunes Charts. Securing more than 3000 pre- orders before officially making its way to digital streaming platforms weeks ago, Closer has also been curated by nearly 400 digital playlists, received thousands of sales, securing strongholds in the US, England and Japan. Speaking with Donald Barnett, the label’s head, he said the collaboration with Skye Diamond started in July 2023. “After a friend introduced me to Skye four years ago, my first instinct was to record her immediately because of her unparalleled talent. I reached out to Skye Diamond due to the fact that she has an amazing voice. [We] carved a beat specifically for her vocals. She heard the beat, fell in love, and recorded the song at Avikon Records,” he said. Skye Diamond, who is the daughter of prominent dancehall artiste Mavado, opted to launch her musical career a few years ago and said her breakthrough was inevitable through hard work. While fervently working to make a name for herself, the buzzing new star continues to hone her skills under the guidance of Levels To Life Production. Closer feeds your imagination by taking you on a journey through how relationships are manifested, capturing the essence of a film- like love story that is now being dubbed by fans as a lifetime song. Skye Diamond soars with ‘Closer’ Skye Diamond C ontributed